KFC, El Pollo Loco Fighting the Wrong Battle

KFC gave away free grilled chicken yesterday to promote their healthy alternative to everyone’s favorite fried chicken.  In response, El Pollo Loco was quick to defend the fowl they have been slangin’ since day one, also giving away their grilled chicken today…WITH tortillas and salsa (in your face, KFC!!).

Unfortunately, I didn’t get a chance to partake in the freebies from KFC so I can’t tell you how their grilled faire faired.  I’ve never been a fan of El Pollo Loco’s dry ass chicken so I definitely won’t be going there today (but I really hope all the homeless people do).

On days where free chicken is being handed out hand over fist (er, wing over thigh?), has anyone ever thought about what happens when you don’t suck the bones dry?  Or when the food is so bad or when you’re so full that you can’t finish what’s sitting on your plate?  Coincidentally, I came across a short film that exposes just that… what happens to your scraps.

The movie is almost comical in some ways, with children diving head first into a trashcan for table scraps, rice stuck to their faces and hair, heads tilted back like a Pez dispenser eating noodles with a somewhat disturbing joy emanating from their faces.  I’m watching this and I’m thinking, is this a joke?

KFC and El Pollo Loco need to kick down free chicken to these kids..

KFC and El Pollo Loco should be fighting hunger, not each other.. (damn, I'm corny).

Chicken a la Carte looks like it was filmed in the Philippines (I saw a Jollibee) but it definitely reminded me of my trip to Vietnam last November.  The short film exposes an explicit dichotomy between the rich and the poor, in what most people would deem as an extreme case, but in reality is more prevalent than one might think.  All you unsympathetic and privileged kids, this ain’t the same dichotomy that you have floating in your head: Sushi Mac vs. Katsuya, Macy’s vs. Neiman Marcus, Kia vs. Mercedes.

What the father has to go through to feed his family is a normal occurrence for poverty stricken families everywhere.  Whether it be a third world country or even here in the United States, it definitely makes you think twice about how lucky we all are.  And if it doesn’t, then you’re just an asshole.  After you first watch the film, your immediate thoughts are on hunger and poverty.  Think about it some more and you’ll realize the movie is just as much about surviving, sacrifice, excess, overpopulation, diminishing resources, globalization, etc.

So whatchu gonna do with all your leftovers?

Stay hungry folks…

show hide 4 comments

mr.unknown - Damn…

stephanie - Wow….I blogged about the Venice Food Drive this week – come out Friday night to Abbot Kinney and bring some canned food!

yeahmanh - I’ll be there with canned food and camera in hand!

Angela C. - Hey, Quoc!
I just showed this video to my 9 year old nephews. Riley said, “It disturbed me but it made me feel sad.” Spencer said, “We’re very lucky to have food.”
25,000 people dying every day? Spencer says, “That’s a little harsh.”
Thanks for sharing it with us!

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